February 1, 2025

Why does Mark Zuckerberg consider TikTok a real threat?

tiktok

Facebook founder Mark Zuckerberg made it clear last year that he didn’t like TikTok, but now it’s clear why he’s worried about the Chinese app. In fact, the popularity of Tiktok is also growing so fast that Facebook’s problems are understandable.

Tiktok graph

According to the online company Sensor Tower, Tiktok was downloaded more than 73.8 billion times in 2019 and beat Facebook, Messenger, and Instagram in this regard. The next app in the lineup is Whatsapp, a Facebook-owned messenger app.

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The report states that TikTok has chocked more than 1.65 billion downloads in the fourth quarter of 2019. The app download growth has been increased by 13% from last year. Certainly, it is not a dynamic user downloader, but statistics indicate the popularity of the application has increased, especially in China, where Facebook is not allowed.

tiktok revenue graph

In China, Tiktok is known as Douyin which is the second-largest market for ByteDance in the United States. Facebook’s concern can be gauged from the fact that it copied some of Tiktok’s features into its own apps, Instagram.

Instagram has adopted this same strategy, targeting Snapchat and introducing stories where Snapchat was not available. Instagram also favors the US government over Tiktok as the app is being scrutinized by US officials.

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