The South Korean company LG is likely to introduce a new smartphone series called Velvet and for the first time breaks the tradition of the Alphanumeric name.
LG has been unveiling the new phone in the past years and now the company has announced that a name is being chosen that will get the attention of consumers.
The design of the LG Velvet is quite different from the company’s G Series phones, with the back-end camera design ‘raindrop’ in which other lenses and LED flash are minimized under the larger main camera.
LG’s 3D Ark design has also been made part of the phone, with the front screen elbowed on the back.
The company says the phone name Velvet means premium hardware and software, which is a feature of this new device.
“Our new brand is tailored to unique personal trends and emotions, and the design is given special attention,” the statement said.
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LG did not disclose other details of the phone such as the launch date or price, but according to a South Korean site, the new phone may be released on May 15. The new phone is likely to be offered with Snapdragon 765 processor while also providing 5G support.