Wall Street Journal reports, Facebook decides to withdraw from early plans to place ads in WhatsApp and the team formed by the company in this regard has been dissolved and their work has also been deleted with the WhatsApp code.

In May 2019, Facebook announced that they will allow third-party ads in WhatsApp starting from January 2020. Facebook intends to make advertising part of WhatsApp status, but currently, this app will be ad-free.

WhatsApp is an ad-free application from its inception, however, in 2014, Facebook began to make changes when it purchased it for $ 22 billion.

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WhatsApp co-founder Brian Acton, who left Facebook in 2017, said in 2018 that Mark Zuckerberg has been planning to earn revenue through targeted advertising in the WhatsApp.

According to Brian Acton, they decided to leave the company because of such advertising. Also, WhatsApp co-founder John Kum said goodbye to Facebook in 2018.

WhatsApp developers worried about advertising plans would weaken WhatsApp’s end-to-end encryption system. In addition to the ads, Facebook is also working on the WhatsApp Business App Translation, which allows businesses to connect with consumers.

Facebook founder Mark Zuckerberg announced last year that Facebook, Instagram, and the WhatsApp will be integrated gradually and the introduction of ads into encrypted service is proving to be a challenge.

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