After being elected in 2016, Donald Trump was accused of using a Facebook-like platform to win the general election. At the same time, news of Donald Trump’s victory came as that Russia allegedly paved the way for his victory, and US investigative agencies launched an investigation into the matter.
Subsequently, a scandal such as the Cambridge Analytica came to light that Facebook misused US consumer data and led to the victory of Donald Trump.
Website founder Mark Zuckerberg has also talked about the role of Facebook in Donald Trump’s victory, and he has never explicitly acknowledged that the social website helped the US president.
However, now an executive director of Facebook admits that Facebook helped Donald Trump win during the 2016 presidential election and now he has the same chances for the 2020 election. Facebook’s director of artificial intelligence Andrew Bushworth has openly acknowledged for the first time that Facebook helped Donald Trump’s presidential election.
According to US newspaper The New York Times, Facebook’s head of artificial intelligence, Andrew Bosworth, acknowledged in an ‘insider’ letter to company employees that Facebook advertising policy was again in favor of Donald Trump.
Andrew Bosworth posted the letter on a personal Facebook page employees, for the first time on Facebook accusing him of influencing US election results. Russia spoke openly about interference and controversial advertising, saying that there had been allegations of false information on Facebook in this regard.
Andrew Bosworth claims Facebook’s allegations of Russian interference in US elections, including the Cambridge Analytica scandal, were based on false information
Ads paid for by @AmbJohnBolton were psychographically targeted meaning they tapped into voter psyche via data collection. The ads used research on voter hopes + fears. Fear was a favorite tactic. This ad went to the category #NEUROTIC #Hindsightis2020https://t.co/IN2FpWYDge pic.twitter.com/dEnTNqsxK7
— Hindsight is 2020 (@HindsightFiles) January 3, 2020
Significantly, he acknowledged the allegations in his place but the fact is that Facebook helped Donald Trump win and there are still clear prospects.
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He said Facebook advertising works uniquely compared to other online websites, and that Donald Trump’s ads were the same. The Ads were designed in such a way that they target hopes and fears of the people. Fear was the favorite tactic to engage many visitors.
The result was a cache of millions of Facebook users, along with some other tactics like personality quizzes. Presidential elections in the United States will begin in November 2020, and presidential candidates have already begun their campaign.
This time Donald Trump will run for the second term in the election. He was first elected president in the 2016 elections. Although Donald Trump’s presidency has been criticized, many reviews and surveys point to his chances of being elected to a second term is significantly high.