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Many people use incognito mode on the Google Chrome web browser, thinking that such websites will not be able to identify them or, in other words, will not be able to track what they are seeing.
However, it has now been revealed that in incognito mode, if the user is viewing any kind of pornographic content, Google and other several companies, including Facebook and even Oracle Cloud, are secretly tracking what you are seeing.
A joint study by Microsoft, Carnegie Mellon University, and the University of Pennsylvania found that after reviewing more than 22,000 pornographic websites through a tool, 93% of the pages tracked and leaked user data to third-party entities.
According to researchers, these porn sites are tracked by several large companies and a total of 230 different companies and services have been identified that track user. According to researchers, Google tracks 74% of sites, Oracle 24%, and Facebook 10% of websites.
The majority of such large companies are based in the United States and that the privacy policies of pornographic websites are not something that everyone can understand.
However, our analysis shows that data such as the identification of a particular gender or user interest is leaked to websites. The researchers created a profile called Jack to watch porn on a laptop and browsed the browser in incognito mode.
According to researchers, most people do not know that incognito mode does not only store browsing history in the computer, but the sites visited by the user, and third-party trackers can track the user’s online actions.
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Data from viewers of pornographic material may or may not be used to display advertisements. Although Google does not display any kind of porn on its services, there is no restriction on users to review the trend without letting them know.
